Minimum Order Quantity (MOQ)
MOQs?
“We can’t go any lower than 5k or 10k” — is what you will hear most of the time. ALTAMEET works with manufacturers that accept smaller first runs and negotiates the minimum where there is room, if necessary. This makes it possible for indie brands to launch with less upfront investment.
Key Takeaways
MOQ with our manufacturing partners starts at 3,000 units per SKU for stock-formula products; custom formulations usually start at 3,000 to 5,000
Lower MOQ = higher per-unit cost, but less capital at risk
First production takes 3–6 months; reorders take 4–8 weeks
Custom packaging increases MOQ requirements
MOQ by Product Category
MOQ can start from 3,000 units with select Korean manufacturing partners across most skincare categories. Availability of this MOQ is confirmed for each project with the selected manufacturer. Serums and essences are the most flexible, with MOQ from 3,000 units. Moisturizers and creams also start at 3,000 units, with stock jar packaging available. Cleansers start at 3,000 units and come in foam, gel, or balm options. Toners start at 3,000 units. Ampoules start at 3,000 units but require specialized filling equipment.
These are starting points. Exact MOQ depends on formula complexity and packaging choices.
Lead Time
The full process for a first-time order takes 3 to 6 months. Consultation and planning takes 1 to 2 weeks. Sample development takes 4 to 8 weeks. Sample revisions take another 2 to 4 weeks. For planning purposes, allow approximately 6–12 weeks from final formula and packaging approval to factory dispatch for an initial production order. Formula development, sample revisions, international shipping, and customs clearance are additional. Timing depends on material availability and factory scheduling; custom packaging or additional testing may extend the estimate. The manufacturer confirms the production schedule for each project. Shipping by sea freight takes 4 to 6 weeks.
Reorders are faster because they skip the sample phase — expect 4 to 8 weeks total.
Factors That Affect MOQ
Three main factors determine your minimum order quantity.
First is forula type. Stock formulas have lower minimums because they're already developed. Fully custom formulas may require higher MOQ to justify the R&D investment.
Second is packaging. Stock packaging using standard bottles and jars allows for lower MOQ. Custom molds require 5,000 to 10,000 units minimum due to tooling costs.
Third is product complexity. Simple formulas like toners and cleansers are more flexible. Products with complex actives or specialty textures may require higher minimums.
Q&A
What is the smallest first order you can arrange? Most of our manufacturing partners start at 3,000 units per SKU for stock-formula products. ALTAMEET matches small brands with manufacturing partners based on their product requirements and project needs. Per-unit cost is higher than bulk orders, but you can launch without committing to 5,000+ units.
What if I want to test multiple products? You can split across products, but each SKU needs to meet its own MOQ. For example, 3,000 serums plus 3,000 moisturizers equals 6,000 total units across 2 SKUs.
Does lower MOQ mean lower quality? No. The same production line and quality standards apply regardless of order size.
Can I reduce MOQ further? In some cases, yes — depending on formula and packaging flexibility. We'll discuss options during consultation.